Last Updated on December 12, 2021 by livelydubai
The 27th edition of the Dubai Shopping Festival will take place from December 15 to January 30, and will feature an array of unprecedented shopping offers, a comprehensive program of activities and distinctive entertainment activities, as well as a wide variety of valuable prizes, making it one of the world’s largest and longest shopping festivals, with daily winnings, prizes, and surprises totaling approximately 30 million dirhams.
Residents and visitors to Dubai can expect an incredible shopping experience from the city’s most important local and international brands, as well as live entertainment, concerts, eating experiences, and family activities. The shopping experiences range between the world’s most renowned locations and international markets, and include possibilities to win substantial prizes, as well as a robust program of events and activities related to Expo 2020 Dubai.
The event features one-of-a-kind shopping experiences, one-of-a-kind dining experiences, seasonal and special New Year celebrations for the entire family, as well as classic deals, monster raffles, and incredible cash prizes. And from December 27, 2021, daily surprises and massive promotions will take place.
And, of course, the festival’s program includes daily fireworks displays, drone shows, glamorous parades, and concerts featuring regional and international celebrities, as well as a weekend dedicated to many of the city’s musicians, a hip-hop festival, mobile stores for international brands, and numerous other unique experiences.
The Dubai Shopping Festival calendar for 2022 was unveiled at a press conference held inside the Infinity de Lumiere digital art exhibition in the Dubai Mall, the Gulf region’s largest digital arts destination, amid an immersive digital art experience.
Regarding this latest incarnation of the event, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, stated: “The Dubai Shopping Festival began as a way to boost the local market and has grown to become the world’s largest and longest shopping festival.” Through its offerings, shopping experiences, culture, and entertainment on a world-class level, the Dubai Shopping Festival has played a significant part in boosting Dubai’s position as one of the best cities to live, work, and visit over the years. This year’s Dubai Shopping Festival schedule demonstrates Dubai’s capacity to securely welcome tourists from around the world, while also reaffirming its status as a worldwide retail destination, particularly given the retail sector’s strategic importance to the Dubai economy.”
Week of inauguration
The Dubai Shopping Festival’s new edition will kick off on December 15 with a spectacular opening ceremony featuring live musical performances by Emirati star Balqis Fathi and Egyptian star Mohamed Hamaki, with tickets starting at 75 dirhams and available now on the Platinumlist website and Dubai Calendar.
The concert, which will be broadcast live on MBC and Dubai One, will provide an unforgettable experience for everyone with the integration of augmented reality theater, a breathtaking light show on the Burj Khalifa, dancing fountains, and performances by entertainers.
The opening weekend of the Dubai Shopping Festival also features a slew of cultural performances and experiences suitable for the entire family, including a special Love Actually celebration at Zero Gravity; a “Snow White and the Seven Dwarfs” show at the Mall of the Emirates Theater; an Aladdin show at the QE2 Theater; Al Wasl Opera and Joseph Tawadros at the Dubai Opera; Don Moen Live at the Coca-Cola Arena, The Laughter Factory; and a screening of House
At Blue Waters opposite JBR and Ain Dubai, the freshly opened global attraction, the festival audience will see the second edition of the DSF Drone Light Show. And in a show that goes from 7:15 pm to 9:30 pm, making it the longest in the Middle East and one of the season’s most important events. The show is accompanied by a number of songs, including Rashid Al-Majed and Red One’s “Ya Salam, Dubai”; Hussein Al Jasmi, Almas, and Maysa Qara’s “This Is Our Time”; and DJ David Guetta’s “Titanium,” which features international star Sia. The show is also accompanied by a special presentation that uses augmented reality technologies to tell the story of the UAE’s past, present,
In light of the massive global turnout for Expo 2020 Dubai, the opening of the Dubai Shopping Festival heralds the start of a 47-day city-wide experience, highlighted by hotel accommodation offers and mobile shows for international brands such as Shein fashion; as well as the famous Dubai Shopping Festival markets, including the Etisalat Market OTB in Burj Park and the Dubai Shopping Festival market in Al Seef.
There are chances to win huge prizes, unique al fresco eating experiences at Global Village, and the Dubai Shopping Festival’s premiere fireworks display at the Dubai Festival Centre.
This is in addition to the Dubai Shopping Festival’s spectacular assortment of activities, promotions, and opportunities to shop, win, play, and entertain throughout the day and night.
During the Dubai Shopping Festival, shoppers can discover fantastic shopping offers and daily limited-time surprises at select places throughout the city. Daily surprises will be revealed 24 hours before to the 27th of December, including local and worldwide businesses offering exceptional discounts and sneak deals on lifestyle, sports, fashion, beauty, home, and accessories.
Shopping, amusement, and recreation
The famous DSF markets return this year with a variety of outdoor community shopping experiences. Souks may be located across the city, in areas such as Al Seef, Al Raqqa, Al Khawaneej, and Global Village.
The Dubai Shopping Festival’s flagship shopping destination, Etisalat Market OTB, located in Burj Park, has food kiosks and exhibitions dedicated to some of the region’s greatest brands, shopping experiences from a variety of local and international businesses, and family-friendly live entertainment. This is in addition to international dance workshops, community sessions, games, and theatrical performances, as well as a live entertainment series including UAE and worldwide performers, as well as the region’s first Hello Kitty presentation.
Etisalat Market OTB, now a pillar of the Dubai Shopping Festival, boasts an ice rink and padel stadium, creating an atmosphere of excitement that continues to reinvent the shopping experience via the integration of sales, entertainment, and new culinary concepts.
Etisalat Market OTB’s ninth edition builds on the success of last year’s concept of spotlighting Asian pop culture, which will be delivered with a holiday twist over the weekends via popular Korean and Japanese digital material.
Completely novel concepts
The Dubai Shopping Festival this year features the notion of local women’s marketplaces, a brand-new concept that will premiere in several locations throughout the city. Local women’s markets enhance the current shopping experiences hosted by Emirati women across Dubai by giving a significant platform for local merchants.
With Dubai being home to the world’s top brands, consumers will also be able to partake in extraordinary experiences at the global brand’s activities, which will be announced in January and will focus on the fashion and beauty aspects of the Dubai Shopping Festival.
Daily awards, prizes, and surprises total approximately AED 30 million at the Dubai Shopping Festival. On the first day of the festival, the Nissan Grand Raffle offers lucky winners the chance to buy a Nissan Kicks, Patrol, X-TERRA, or X-TRAIL. With approximately 200,000 instant prizes awarded daily, the Dubai Shopping Festival will have more winners than ever before.
Every day, Infiniti giant raffles offer you the chance to win the all-new Infiniti QX80 and AED 100,000 in cash.
One lucky winner will have the chance to win AED 750,000 in the festival’s major cash prize draw if they visit the Idealz website or mobile app and purchase a Hashtag Hoodie for only AED 750 and enter the draw for the festival’s biggest cash prize.
The Dubai Gold & Jewelery Group’s draw offers buyers the chance to win up to a quarter of a kilogram of gold every two days on purchases of gold, diamonds, pearls, and timepieces in all festival stores.
The group of Dubai malls contributes to the festival’s mood by offering a variety of cash awards. Festival-goers can enter a weekly draw for a chance to win cash prizes totaling one million dirhams each week by spending at chosen malls.
When you spend Dh5,000 at participating Amber stores during the Amber Millionaire Weekend from December 16 to January 30, you can become a “Amber Millionaire” and earn a million Amber points.
Additionally, shoppers at the Mall of the Emirates, City Center Mirdif, and City Center Deira can take advantage of additional products from the latest designer brands and popular fashion at discounted prices during the Dubai Shopping Festival’s “Share Millionaire” prizes. From December 15 to January 30, consumers can spend AED 300 and enter the weekly draw by scanning purchase receipts via the SHARE app for a chance to win 1 million SHARE points.
The Skywards Millionaire offer at the Dubai Shopping Festival entitles shoppers to join a weekly draw to win one million Emirates Skywards Miles for every AED 100 spent at The Dubai Mall or daily Skywards stores during the festival season.
Naturally, the Dubai Duty Free raffle returns, and shoppers who spend 500 dirhams in Duty Free are eligible to enter for a chance to win return economy class airline tickets to their home country, hotel accommodations, and up to 50,000 dirhams in cash or vouchers. The lottery will conclude at Dubai Duty Free on January 28, 2022, with a live broadcast of the ceremony on Sama Dubai at 10:30 p.m. (UAE time).
Daily recreational activities
Dubai Expo 2020
At Expo 2020 Dubai, a massive entertainment program will take place throughout the Dubai Shopping Festival, featuring National Day celebrations, daily festive parades, star parties at Al Wasl Square, and dance and cultural performances for all tastes.
Fireworks and aerial displays
The daily fireworks display is one of the festival’s highlights, and it will return this year with even more spectacular displays and a breathtaking perspective of the city’s unique cityscape. Daily drone evaluations will also return with more inventive designs to give technology-based entertainment experiences.
Experiences in Virtual and Augmented Reality
Visitors to the DSF can participate in augmented reality experiences throughout the city. Simply by pointing their phone cameras at the QR codes included in the shopping bags at each business in the city, they gain access to an amazing new universe.
Music, culture, and the arts
Six unique interactive art destinations for international artists will be established across six places in Dubai as part of the new “Dubai Lights” project, which will allow you to experience a series of stunning artistic light shows pulsating with vibrant hues for the first time in Dubai. Visit the Dubai International Center to see the installation “City Gazing Dubai” by artists Justus Bronze and Mingus Vogel, complete with background music. This installation, along with other artworks displayed at The Point, La Mer, and Last Exit Al Khawaneej, creates a distinct atmosphere for the art scene.
Another intriguing addition to the DSF calendar is the TunesDXB event in La Mer, which will feature three days of live music and entertainment across the city’s 15 sites. TunesDXB will include local talent, community events, and concerts from January 7-9, 2022, coinciding with performances by some of the Arab world’s biggest stars.
Week of conclusion
And as the Dubai Shopping Festival draws to a close, we’re witnessing an amazing last weekend of last-minute shopping deals and world-class entertainment, including concerts and big raffles. Among the highlights will be Rashid Al Majed and international sensation James Blunt’s magnificent finale party at The Pointe, complete with fireworks and dancing fountains.
You can participate in and follow the festival’s social media accounts @StyledByDubai and @CelebrateDubai, as well as the festival’s website: www.mydsf.ae.
Shopping malls, retail outlets, and tourist locations in Dubai continue to follow rigorous health and safety guidelines imposed by public health officials in response to the “Covid 19” virus, taking all required precautions to ensure the safety of tourists and shoppers.
Six free, interactive art places will be spread over six locations throughout Dubai.